A two-day National Conference, focusing on the changing paradigms in the area of Marketing was hosted by School of Management Studies, University of Hyderabad on 23rd & 24th January, 2014. It created a platform for a varied group of students, Research scholars, industry representatives and faculty coming from institutes across India, to discuss the emerging trends in Marketing.
The two-day conference started with an inaugural session by the chief guest, Mr.Syama Sunkara, Head, Global Consulting Practice, TCS. Prof.V.Sita, Dean , School of Management Studies (SMS) gave the welcome address. It was followed by a panel discussion coordinated by Prof.V.Venkata Ramana, Professor, SMS. The panel comprised Mr. Asit K. Burma,Vice-President(Marketing), Value Labs, Mr. Suresh Singh, Global Head-Marketing, Anthelio Business Technologies, Dr. Suman Ann Thomas, faculty member, Indian school of Business. The panel discussion deliberated upon a range issues covering Digital Marketing, Disruption Management, Customer Touch Disintermediation.
The day was followed by paper presentations by Faculty, scholars and students.the Paper Presentation sessions were coordinated by the faculty of SMS- Dr.Mary Jessica, Dr.Chetan Srivastava, Dr.Sapna Singh and Dr.K.Ramulu. The first half of second day witnessed sessions involving distinguished speakers representing various organizations. The second day’s sessions were chaired by Dr. Sudhir Voleti, faculty Indian school of Business and Prof. M.Bhaskar Rao, Director, KL University Business School. The other speakers included Mr.Nimish Vohra, Director, Regalix, Mr.Ram Manjeri,Senior Vice-President(Marketing), Value Labs Ms. Deepthi Rupani,Founder, Deep Red Ink, Mr.Chakravarthi A.V.P.S,CEO Ecobliss India, Mr.Valluru Rajasekhar Reddy, Senior Manager, IOCL. The topics of discussion included Technology & Marketing- Changing Paradigms & Marketing Landscape –Emerging Paradigms with emphasis laid on various issues like Digital and social Media Marketing, Marketing Analytics, Green Marketing and Bottom of the Pyramid Markets. Professor Raja Shekhar, Registrar of the University and Professor at SMS, and Prof. Jyothy, Professor at SMS coordinated the sessions. The speakers gave enough food for thought to the audience and were successful in creating a powerful impact in the minds of the participants.
The Conference ended with the Valedictory session. The Chief Guest for the Valedictory session was Mr.T.Muralidharan, Chairman, TMI Group. The Chief Guest enthralled the audience by his candid opinions on Marketing Paradoxes. The Valedictory session was presided over by the School Dean Prof. V.Sita. The Conference Coordinator Dr. D.V.Srinivas Kumar, faculty member, SMS proposed vote of thanks.