In an era where effective communication is the currency of success, choosing the right college to nurture your communication skills is crucial. The Department of Communication at the Sarojini Naidu School of Arts and Communication is one of the premieres in India. Currently, the Department of Communication at UoH ranks in the top ten list of the best colleges in India for Mass Communication, as per the ranking by India Today.

The UoH Herald speaks with Prof. Vasuki Belavadi, Professor, Department of Communication. When it comes to why students should choose the Department of Communication at SN School, Prof. Vasuki said, First, affordability. Considering the kind of input students get, I don’t think any other program in India is as cost-effective as the Department of Communication. Secondly, again, the faculties, I can confidently say that no other department in the country can boast that more than 80% of its faculty members are known nationally and internationally. With a hint of excitement, he revealed, we are going to set up a convergence lab in a new building that will be state of the art. So, in terms of facilities, ours should be the best in the country.”

Prof. Vasuki added, “I can confidently tell you, no other department in the country can boast 13 Ph.D. scholars going to one international conference in one year.” Highlighting the courses which the department provides, Vasuki said, ” “For Masters, the department provides two Media Studies and Media Practice.

Media Practice: This two-year program hones convergent journalism, media production, and technology skills, empowering students to craft compelling stories across diverse platforms. From writing to audio-visual and digital media production, graduates will be equipped for media industry roles or independent media practice.

Media Studies: This two-year program combines theory, research, and critical analysis to equip students with a deep understanding of the discipline. It cultivates practical skills for both practitioners and researchers, exploring the intersection of communication, media, development, social change, media industries, popular culture, media history, and digital culture.”

Sharing about the entrance examination pattern, Prof. Vasuki said, “Marks will be divided into 60% to the Cuet Entrance examination and 40% to the SOP and Interview.”

Describing the interview, Prof. Vasuki said, ” In the interview, we test student’s aptitude, their awareness. Are they ready to be a student of Mass communication?” He added that the language for the interview would be English only.

When asked about SOP, Prof. Vasuki said, “As the word itself suggests, it is the statement of purpose. Why do you want to study media practice or media studies? For example, Tomorrow, if a student wants to make a good career in the media industry and if you are more specific about what kind of career you want to build in the media industry, all the better for you. This means that you are making a very focused effort to get into the industry in a particular segment. We expect students to be very clear about their choices and dreams in the SOP.”

Prof. Vasuki also added, “Most probably, the interview process will be online.”

Contributed by Mr. Raunak Kumar