The newsletter of the University of Hyderabad (UoH Herald) has undergone a major transformation from the Printed version to the Virtual form and has now completed more than a decade in the present version with 4500 plus postings online. This bilingual (Hindi/English) newsletter has been a hit with the university fraternity and the public with various updates on Research, Faculty, officials, students’ awards/honours/achievements, Distinguished Lectures, Book Releases, Collaborations, Visits by dignitaries & Foreign Delegations, Alumni Achievements etc. The links are also shared on the University website and all social media sites including Facebook/Twitter/Instagram/LinkedIn.
Here are the advantages of UoH Herald virtual newsletter over the earlier printed newsletter:
Environmental and Cost Benefits
- Reduced paper waste and carbon footprint
- Lower production and distribution costs
- No printing or mailing expenses (Till date we have saved more than 30 lakhs on designing, printing and mailing costs in last 11 years)
Increased Reach and Accessibility
- Global accessibility through email or online platforms
- Easy sharing and forwarding capabilities
- Accessible on various devices (desktop, mobile, tablet)
Flexibility and Interactivity
- Embedded links, videos, and audio files for enhanced content
- Real-time updates and corrections possible
- Interactive elements (surveys, polls, quizzes)
Measurable Engagement
- Trackable open rates, clicks, and engagement metrics
- Data analysis for targeted content improvement
- Feedback mechanisms for reader engagement
Time-Efficient
- Faster production and distribution timeline
- Automated scheduling and sending options
- Reduced time spent on design, printing, and mailing
Dynamic Content
- Easy incorporation of multimedia content
- Dynamic formatting and design options
- Ability to update content in real-time
Archiving and Searchability
- Easy archiving and storage
- Searchable content for quick reference
- Access to past issues and archives
Other Benefits
- Enhanced branding and visual identity
- Targeted advertising and sponsorship opportunities
- Compliance with accessibility standards
Overall, virtual newsletters offer a more efficient, cost-effective, and environmentally friendly way to communicate with our target audience and well-wishers.
We thank all our former team members, contributors for the wonderful work they have done for UoH Herald. A special thanks to Prof. Vasuki Belavadi of Communication Department who helped us to have the digital version in WordPress.
Visit https://herald.uohyd.ac.in/ and give us your valuable feedback.
