A book titled “Media Economics and Management” authored by Dr. E. Sathya Prakash, Associate Professor at the Department of Communication, University of Hyderabad and Sunitha Chitrapu, Member of the Advisory Board, Tata Institute of Social Sciences, Mumbai, has been published by the Routledge Taylor & Francis Group.
Dr. Sathya Prakash holds Ph.D. from Osmania University, Hyderabad. He is an expert in Television Production, Documentary Filmmaking and Media Management.
Sunitha Chitrapu is an independent researcher based in Mumbai, India. She is a member of the Advisory Board of the School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai, India.
About the Book:
This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India.
An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy and sociology as well as for professionals in media industries.