National Service Scheme (NSS), University of Hyderabad (UoH) organized the NSS Foundation Day Lecture at by renowned Telugu playwright, novelist, film director, Yandamuri Veerendranath at the Sir C V Raman Auditorium on 24th September 2013.

 Yandamuri Veerendranath in his lecture titled, ‘Personality Development and Motivation’ shared his childhood experiences with the students of UoH. He called upon the students to think positively, develop concentration and identify their core-competency which can help them to grow. Dr. Veerendranath also gave general tips & techniques for writing examinations and facing job interviews. He gave tips to the students to acquire good personality and wisdom.

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Later Veerendranath distributed certificates to the students and staff who donated blood under the NSS Scheme. Pro Vice-Chancellor, Prof. E Haribabu presided over the function.


Yandamuri Veerendranath was born on 14th November 1948 at Rajolu, East Godavari District. He is a renowned Telugu novelist. Veeerendranath is a multi-faceted personality, being a playwright, novelist, film director, and personality development motivator he influenced younger generations with his socially relevant writings. In his writings he addresses many of the important social problems in India like poverty, prejudices, and superstitions, and encourages people to be socially responsible. Many of his novels have been made into motion pictures in Telugu. He also directed two motion pictures in Telugu, the first being “Agnipravesam”, starring Yamuna, and the second film with Chiranjeevi by name, “Stuvartpuram Police Station”. Both the films were based on his own novels.