Killing them Softly is a short video, made by Shawn Sebastian and Tejasvi Dantuluri, students of the Department of Communication, S N School of Arts & Communication, UoH and it presents the volume of damage being caused to agriculture and livestock due to contaminated water waste. This micro-documentary shows the impact of pollutants emitted by pharmaceutical industry on water – a case from Domagudu village, in the outskirts of Hyderabad. This is badly affecting poor farmers in the village and today they are compelled to buy drinking water for their own consumption as the existing water source (both lake and ground water are contaminated with harmful chemicals and hence has become unusable.


This micro-documentary (https://www.youtube.com/watch?feature=player_embedded&v=g6QW5Lf1yxo) has been sent as an entry in the We Art Water Film Festival, an international short film festival organised by the We Are Water Foundation. Its aim is to generate notoriety about the world’s water problem whilst giving budding directors the opportunity to use their creativity to spread the Foundation’s message from their perspective. The festival is scheduled to begin on April 5, 2014 and the entries from various countries will be judged by eminent jury consisting of Agustí Villaronga, Judith Colell, José Luis Rebordinos, Emilio Mayorga, Ginés García Millán, Pascal Edelmann, Xavier Torras, Carl Hensman, Ned Breslin and Carlos Jiménez Renjifo. (http://www.wearewater.org/en/jury_123116)

We Are Water Foundation (www.wearewater.org) is a foundation incorporated in Barcelona and it has two key goals. The first is to promote awareness and encourage debate among the public and organisations on the need to create a new culture for water, to enable the equitable development and sustainable management of the world’s water resources and the second is to carry out a whole host of actions to counter the negative effects of the lack of adequate water resources. The foundation’s fields of activity include involvement in infrastructure, education, health and research, concentrated in the world’s most deprived areas.