The chief guest Dr. Rajiv Sharma, IAS (Retd.), Chief Advisor to Government of Telangana, Executive Vice-Chairman & Chairman, Centre for Good Governance inaugurated the International Conference titled “Changing Paradigms in Marketing of Services with Special Focus on Tourism and Hospitality” on January 10, 2017 organised by the School of Management Studies, University of Hyderabad (UoH). The conference is scheduled from January 10 to 12, 2017.


Dr. Rajiv Sharma while inaugurating the conference said about the need for the Qualitative and Quantitative growth in terms of tourism and ancillary service sectors. He deliberated on the varied issues and challenges, gender sensitivity, facility management. He spoke about the “Systems Approach” to be adopted in tourism sector.

Earlier Prof. S.P. Bansal, Vice-Chancellor, Indira Gandhi University, Meerpur, Haryana, was the Guest of Honour and was the Key Note Speaker expressed his happiness on the inaugural note starting with rendering of national song, Vandemataram. He impressed upon both the States of Telangana and Andhra Pradesh to have an “identity factor” by having a tag line. He deliberated on the Hon’ble Prime Minister Shri. Narendra Modi ji’s Swachh Bharat and other his message for the tourism sector. He also stressed on the enormous potential India has in Tourism. Prof. Bansal further advised the University to explore the funding opportunities from Ministry of Tourism and UGC., especially, Skill Development area. He also spoke on rise in the tourism in the country and how India is moving up in the ladder in terms of tourism across the world. He said on varied sectors, which are being popular for tourism in India. He also spoke on the future challenges in this area.


Prof. Sandeep Kulshreshtha, Director, Indian Institute of Tourism and Travel Management, Gwalior, MP, Invited Speaker for the session, spoke on how India is doing in the Tourism sector, and how the tourism has become a need in this stressful life. He spoke about the business and tourism, how India will drive the tourism in Asia. He also spoke about the upcoming areas of tourism in India.

Prof. B. Raja Shekhar, Dean, School of Management Studies, UoH welcomed the guests and delegates and spoke about the School.

Prof. V. Venkata Ramana, Conference Director, faculty in the School of Management Studies, UoH spoke about the conference, and he apprised the guests and delegates, of the thought that went into the theme of the conference and its importance. He also spoke on the varied themes of the conference.


Prof. P. Appa Rao, Vice-Chancellor, UoH, presided over the Inaugural Session and said in his presidential address spoke on how holistic development is essential for the marketing of Tourism, need for the quality and marketing in tourism.

The conference witnessed over 40 eminent speakers across the world from Industry and Academia. There are over 200 delegates from industry, academia from India and abroad. The conference is aiming to deliberate on the themes like Emerging Trends in Marketing of Travel and Tourism, Hospitality and Allied Services, Innovations in Marketing of Banking, Finance, Education, Consultancy and Insurance Services, Changing Paradigms and trends in Hospitality, Health Care, Medical Tourism, Leisure and Entertainment, Emerging Trends in Strategic Marketing, CRM, Logistics, Cross Cultural Marketing, Branding, Marketing in the Digital & Social Marketing era/IT/ITES/Social Infrastructure services.

There will be over 50 Paper Presenters, who will be presenting varied papers on the themes in parallel sessions being held. The Delegates and the Speakers are from India and abroad (USA, Thailand, Maldives, etc.).

Prof. V. Mary Jessica, faculty at School of Management Studies proposed a Vote of Thanks.