Ms. Ruchi Yadav from the School of Management Studies recently wrapped up an incredible 4-day experience at the 12th AIM-AMA Sheth Foundation Doctoral Consortium (July 15-16, 2025) and the International Marketing Conference (July 17-18, 2025) held at MDI Gurgaon. The event was an ocean of wisdom, learning, and global perspectives on marketing.
Highlights of the Experience:
– Ruchi Yadav was deeply grateful to Prof. Jagdish Sheth for laying the foundation for such a remarkable event.
– An honor to learn from world-renowned marketing thinkers like Prof. Russell Belk, Prof. V. Kumar, Prof. Piyush Sharma, and Prof. Shaphali Gupta.
– Presented two research papers on topics including metaverse, virtual reality, augmented reality, sustainability, and customer engagement.
– Received valuable feedback from Prof. Russell Belk on the research papers.
– Ruchi Yadav thanks her supervisor, Prof. D.V. Srinivas Kumar, and Dean Prof. G.V.R.K. Acharyulu for their unwavering support and encouragement.
– She is also grateful to the School of Management Studies, University of Hyderabad, for providing a nurturing environment for research.
The conference was a masterclass in marketing, and Ruchi Yadav feels fortunate to have been a part of it. She is looking forward to applying the learnings and insights gained from this experience!