Ruchi Yadav and Pratima Kumari from the School of Management Studies, University of Hyderabad have been honored with the Best Presentation Award for the Paper titled “Embracing Brand Equity and Privacy Calculus; Drivers of Smartwatch Purchase Intention” at the two-day International Conference on AI, Innovation & Sustainability in Industry 5.0 held during December 15-16,2024 at Sunway University, Malaysia.
Ruchi says, “I’m grateful for this recognition, and proud to have had the opportunity to share my ideas and insights with such a distinguished audience. I’m incredibly grateful to the organisers Prof. Weng Marc Lim for creating a fantastic platform for knowledge Sharing. My Research Supervisor Dr. D.V. Srinivas Kumar sir; Dean Dr. G.V.R.K. Acharyulu Sir, PhD Coordinator Dr. P. Murugan sir & My colleagues Ajay Kumar; Pravez Ahmad; Co-author Pratima Kumari. University of Hyderabad and IoE for the grant to attend the conference, your Support and Guidance have been invaluable!”
Ruchi looks forward to continuing to push boundaries and make impactful academic contributions.